Genstar Capital, a private equity firm targeting investments in industrials, financial services, healthcare and software, has acquired Brook + Whittle from TruArc Partners private equity firm. B&W is a provider of sustainable labeling services in oriented consumer end markets.

Brook + Whittle is a provider of premium prime labels for a wide range of growth oriented consumer markets like personal care, beverage, food, healthcare, and household products.

“Our mission to drive brands towards 100% sustainable packaging is enabled through product innovation and our technologically advanced platform,” stated Mark Pollard, CEO of Brook + Whittle. “We deliver highly complex decorated labels that capture consumers’ attention on branded goods that are recognized around the world.”

Wells Fargo Securities is serving as exclusive financial advisor to Genstar on the acquisition. Baird is serving as the exclusive financial advisor to TruArc Partners on the sale.