General Atlantic, a global growth equity firm, has made a strategic growth investment in Tripleseat, an event management software and payments service for the hospitality industry.

Tripleseat offers functionality for event management, spanning lead generation, booking, planning, event execution workflows, reporting and analytics. Tripleseat works to help operators across restaurants, hotels and other venues to book, manage and collect payments for events in a single offering. In partnership with General Atlantic, Tripleseat plans to focus on growth areas including expanding market reach, further investing in its product and technology, pursuing strategic M&A and scaling into additional markets. Existing shareholders Vista Equity Partners, Level Equity and Enlightened Hospitality Investments will remain as minority investors in the business.

“We look forward to partnering with the Tripleseat team and leveraging our decades of experience in software and payments to support the company’s path toward continued expansion,” states Raph Osnoss, managing director at General Atlantic.