GEF Capital Partners, a global private equity firm focused on making investments addressing climate change and promoting sustainability, has partnered with Murf Electric Bikes, an electric bike manufacturer.

Murf was founded in 2016 to provide local surfers with a low-impact method of reaching waves. The southern California brand began with one class 2 e-bike only available through a direct-to-consumer website, and today offers a suite of eight class 2 and 3 e-bikes assembled in their San Clemente storefront. The partnership works to provide Murf with growth capital.

“By combining GEF Capital’s expertise in supporting fast-growing businesses and our passion for all things outdoor recreation, we cannot wait to introduce Murf to even more people,” states Josh Jones, CEO and co-founder of Murf.

GP Bullhound acted as financial advisor to Murf in this transaction.