FibreCycle, a subsidiary of Kent Pet Group, has bought Lovitts, a manufacturer of companion animal nutrition.

Lovitts partners with Australian retailers to provide product development for the pet and companion animal markets.

“Our company was founded on a commitment to innovation for the customer,” said Gage Kent, CEO of Kent Corporation. “Lovitts has a proven record, in its own right, of providing valued products to consumers. I am thrilled to welcome Lovitts to the KENT family of companies as we continue our purpose of helping a growing world do more from field to family.”