IntelliAgent, a subsidiary of Fathom Holdings Inc., a holding company that primarily operates through its wholly owned subsidiary, Fathom Realty LLC, a national, cloud-based, technology-driven, residential real estate brokerage, has signed a definitive agreement to acquire technology platform Naberly Solutions.
“The acquisition of Naberly’s technology platform should allow us to accelerate our vision of full technology independence and improved business intelligence, while working toward increasing revenue per agent and per transaction,” said Fathom CEO Joshua Harley. “Integrating the Naberly platform under intelliAgent should allow us to further reduce expenses over time, as we will no longer need to license that technology from third parties. Unlike licensing, where costs increase as agent count grows, we expect our costs per agent to decrease as Fathom grows.”
“As part of our larger vision, we plan to launch a national real estate portal by rolling out an enhanced version of the current Naberly platform. We believe this will allow us to compete head-to-head with other large real estate sites by generating buyer and seller leads for our agents.” Harley added.