Essity, a hygiene and health company, has purchased Modibodi, a leakproof apparel company.

Through the acquisition, Essity will strengthen its position in leakproof apparel, a growing product segment.

“The acquisition of Modibodi strengthens Essity’s position in leakproof apparel and enables faster growth within better-for-you, better-for-the-planet solutions. Modibodi has the qualities we are looking for with leading market positions, strong brand and sustainability credentials as well as excellent digital marketing and e-commerce capabilities”, says Magnus Groth, CEO of Essity.