Talon, an independent out-of-home (OOH) media agency backed by Equistone Partners Europe, has bought Evolve, an international OOH business, and Novus Canada, an OOH media agency based in Canada.
Evolve, headquartered in London with offices in Singapore and New York, works with clients to create campaigns for global brands and agencies. The deal looks to strengthen Talon’s position in OOH advertising and aims to drive its relationships with the 300 media owners in 65 markets that the company services. Novus Canada works alongside agency partners such as Omnicom Media Group. The acquisition of Novus Canada aims to improve Talon’s ability to serve existing and new cross-border clients.
“These acquisitions mark an important step in Talon’s buy-and-build strategy, which complements the strong underlying organic growth,” comments Paul Harper, partner at Equistone.