Equality Asset Management has made a significant equity investment in Miva, Inc., a mid-market and enterprise e-commerce platform.

Miva provides a flexible and modern e-commerce platform to retailers, wholesalers and distributors. The firm provides a multitude of services for its customers including delivering curated shopping experiences, creating a customizable online store, integration and more.

“Emerging from the pandemic, the ecommerce industry is well positioned for growth as more merchants diversify their revenue sources and reevaluate customer engagement online,” said Rick Wilson, CEO of Miva. “As we double down on the things that continue to differentiate us in the market and focus on our growth, we are thrilled to partner with Equality Asset Management to enter the next phase in our evolution.”

“Miva has made significant investments in its software and is poised to grow organically and through strategic acquisitions,” added Oscar Loynaz, vice president at Equality.

First Analysis acted as the exclusive financial advisor to Miva for the transaction. Sheppard Mullin LLP acted as legal advisor to Miva. Goodwin Procter LLP acted as legal advisor to Equality.