Embassy Social, an app streamlining how creators manage brand partnerships, has bought Link Agent.

The acquisition comes after the NCAA allowed student athletes to profit from their names and images.

“From the beginning, we have wanted to help the student athletes market themselves to businesses and alumni through an easy-to-use app. Our solution provides the student athlete the opportunity to supplement their income while also building their personal brand. The Embassy team has the same mindset, so it was a perfect fit,” said Barrett Barker, director of operations at Link Agent.