Echobot, a provider of European sales intelligence, has merged with Leadfeeder, a web visitor intelligence platform.

Great Hill Partners, a growth equity firm, has invested €180 million to support the merger.

“It is our goal to be the leading sales intelligence and go-to-market platform to our core European and North American markets. Thanks to Great Hill, we have assembled the best data, AI / ML and talent to achieve that. We are increasingly seeing organizations looking to take advantage of their data and augment this intelligence with better, more personalized outreach. The combination of Echobot and Leadfeeder is uniquely positioned to capitalize on a massive market opportunity at the early stages of adoption,” said Bastian Karweg, CEO of Echobot.