eBay has agreed to acquire Certilogo, a provider of artificial intelligence-powered apparel and fashion goods digital IDs and authentication.

Certilogo uses digital technology to help brands and designers manage the lifecycle of their garments while providing consumers with a way to confirm authenticity, access information about branded items and activate circular services. The deal looks to provide customers with confidence as they make purchase choices.

“By joining forces, we will be able to make an immediate and significant contribution, taking advantage of already consolidated skills and infrastructures, promoting a model that has its foundation in community and circularity,” states Michele Casucci, CEO and founder, Certilogo.