Eat Well Investment Group Inc. has acquired Amara Organic Foods, a plant-based baby food brand. Amara is a food technology company at its core that uses science to lock in taste to create a healthy, organic, non-GMO, plant-based baby food.
Amara is sold throughout North American retailers including Whole Foods, Costco, Amazon and Walmart Canada.
“The investment in Amara is a major event for Eat Well Group as we participate in the transformation of what modern food looks like using leading foodtech and plant-based nutrition, paired with a beautiful brand,” said Mark Coles, CIO of Eat Well Group. “Amara provides us with a premier investment opportunity into the CPG sector with mass distribution, focused product efforts, and a lean operating team that’s proven an ability to scale. Keep an eye out for further investments in the future that can expand Eat Well Group’s investment portfolio of CPG brands.”