DoubleVerify (NYSE: DV), a software suite for digital media measurement, data and analytics, is acquiring Meetrics GmbH, a European ad verification company headquartered in Berlin, Germany, in an all-cash transaction. The Meetrics sales, product and engineering teams will continue to operate from offices in EMEA, aiming to expand DV commercial operations in the region. The transaction is expected to close in the third quarter of 2021.
Founded in 2008, Meetrics offers media quality measurement and solutions, across viewability, fraud, and brand safety and suitability. Meetrics has established official ad verification measurement partnerships with companies including Google and Facebook.
“DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments,” said Mark Zagorski, DoubleVerify CEO. “Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms and geographies. The Meetrics transaction fully supports this approach and bolsters our operating footprint in EMEA, adding experienced sales, product and engineering teams and tenured customer relationships that will continue to help accelerate the growth of our international business.”