Dave & Buster’s Entertainment Inc. has acquired Main Event Entertainment, a family entertainment brand, from Ardent Leisure Group Ltd. and RedBird Capital Partners for a total enterprise value of $835 million.
Main Event operates 50 locations across the United States and offers state-of-the-art bowling, laser tag, arcade games, and virtual reality. The deal is seen as an opportunity to combine two healthy brands that are targeting different demographics in order to advance the combined offering of the firms. Going forward, Main Event will operate as a distinct brand targeting families with the combined company being led by Chris Morris.
“During my tenure with the brand, I have experienced firsthand the fantastic mission and enormous potential Main Event offers and see this as a transformational opportunity to further strengthen the brand,” said Morris. “I’m looking forward to enhancing the offerings and experiences of each brand and providing even more opportunities for our team members. Main Event is a perfect complement to Dave & Buster’s, and I feel very honored to lead the growth of both brands.”