CSS Corp, a customer experience and technology services provider, is purchasing Directly‘s OnDemand business unit, including its GigCX services platform. 

OnDemand offers technical support and customer service for brands like LinkedIn, with patented technology and a global network of technical experts in a freelance model. The acquisition of OnDemand adds a strategic technology-enabled services platform to CSS Corp’s portfolio. 

Directly is backed by Microsoft’s M12 Ventures, True Ventures, and Costanoa Ventures.

Sunil Mittal, CEO of CSS Corp, said, “This acquisition significantly strengthens our service offerings as we solidify our strategy. The Directly OnDemand platform leverages a unique and proven approach to achieving customer outcomes and offering world-class experience through gig experts spread across the globe. With our deep, technology-led operations and expertise, infused with OnDemand’s global gig expert capabilities, we are well-positioned to leverage the knowledge economy and offer unique and scalable operations to our clients.”