Crocs Inc., a provider of casual footwear, has completed its acquisition of Heydude, a privately-owned casual footwear brand. The deal was previously announced on December 23, 2021.

The deal will add a high-growth, profitable brand to the Crocs portfolio. The firm plans to leverage its global presence and marketing infrastructure to scale and grow the Heydude brand.

Going forward, the firm anticipates Heydude to deliver revenues of $700 to $750 million. The deal was funded by $2.05 billion in cash and shares issued to the firm’s founder.