Criteo S.A., a global technology company that provides advertising to ad marketers, has acquired Mabaya, a retail media technology company that powers sponsored products and retail media monetization for ecommerce marketplaces globally.
“Criteo already powers the largest open retail media ecosystem outside of the walled gardens, and with the acquisition of Mabaya, we can now better serve the needs of marketplaces and their sellers,” said Geoffroy Martin, EVP and general manager, growth portfolio at Criteo. “Marketplaces serve an essential function of helping consumers discover and purchase the widest assortment of products. Supporting this rapidly growing market segment is a tremendous growth opportunity for Criteo. With the addition of Mabaya’s technology to our solutions, no company is better positioned than Criteo to address the massive retail media market opportunity.”
Jonathan Kogan, CEO at Mabaya, “We have been developing and offering state-of-the-art tools to help marketplaces engage sellers and brands with Sponsored Product ads and monetize their traffic. Criteo’s technology, global scale and footprint will provide us the exciting opportunity to build on the momentum we’ve created over the last years, scale up rapidly to new markets and offer additional solutions that are integrated with Criteo’s technology.”