Court Square Capital Partners, a private equity firm, has made a strategic capital investment in Power Digital, a marketing services firm.
This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent revenue growth during that period. Power Digital is a data-driven performance marketing company that uses its proprietary data warehouse to guide client strategy. The firm managed nearly $600 million in ad spend in 2021 and experienced 110 percent net revenue retention with a 64 percent net organic revenue growth rate.
Court Square is a private equity firm with $7.5 billion of assets under management and has completed over 240 platform investments. Court Square’s investment will in part support Power Digital’s proprietary machine learning tech platform SPRnova and fund acquisitions.
“This partnership puts Power Digital one step closer to realizing our day-one mission of becoming the most valued and respected privately held performance marketing platform in the world,” said Grayson Lafrenz, CEO of Power Digital. “The Power Digital team is very excited to be working with Court Square due to their extensive experience and deep industry knowledge, which will help to drive the data-first approach that encompasses everything that we do.”
Power Digital was advised by investment bank Canaccord Genuity.