Consello, a financial services advisory and strategic investment platform, has added 23-time Grand Slam Champion and tennis legend Serena Williams as a senior advisor.

Williams will join the firm’s advisory board and work with clients and portfolio companies on strategic matters.

“We are delighted to welcome Serena to the Consello family as a Senior Advisor to the firm,” says Declan Kelly, a chairman and CEO of Consello. “She is an extraordinarily talented person who has become a role model for so many people around the world. Her unique life and leadership experience will be invaluable to all the companies and individuals with whom we work, and we welcome her to the growing list of highly accomplished senior executives who have joined us on Consello’s exciting journey.”

“The distinguished list of senior executives who have come together to form the nucleus of the partnership leading the company speaks for itself and is, in my opinion, one of the best in the world already,” says Williams. “The company is also founded on strong principles with a focus on positive impact, doing the right thing and leading by example in every way. This aligns perfectly with what I have always tried to do not only throughout my career on the tennis court, but also off the court in my various business and philanthropic endeavors. I look forward to a long and mutually successful partnership with Consello and am very energized by the opportunities that lie ahead.”