Acosta, an integrated sales and marketing services provider in the consumer packaged goods industry has signed a definitive agreement to acquire Impact Group from CI Capital Partners, a New York-based private equity firm. Impact Group is a sales and marketing agency that provides outsourced sales, marketing, and merchandising services to consumer packaged goods manufacturers.

Tim Hall, managing director of CI Capital, stated, “When we invested in Impact Group in 2016, we saw an opportunity to build a company that served high-growth, specialty and natural food companies. Through an active buy-and-build strategy, we were able to grow the company organically and through strategic acquisitions, while developing a premier customer base and a national presence.”  Will Swayne, Managing Director of CI Capital, added, “We are appreciative of the partnership we have developed with the Impact Group team over the last five years, and wish them all the best as they enter this exciting next phase.”

Matt Buskirk, president of Impact Group, commented, “With CI Capital’s support, Impact Group transformed itself from a regional, specialty business to a national player with local market expertise in natural, specialty, ethnic and emerging brands. We have worked together to build a strong company on a path to further strengthen its offerings and provide even greater value to clients going forward.”