Arch Amenities Group, a global provider of wellness, amenity and meeting services for commercial and residential properties, hotels and private clubs, has named Davey Friedman as vice president of real estate and business development.

Friedman, a sales professional with over 10 years of experience in commercial real estate, will be responsible for growing the company’s services in the west. Prior to Arch, Friedman was a real estate broker and manager of a family real estate office. Earlier in his career, he was WeWork‘s first salesperson in the west and held roles of responsibility leading to head of sales for the western U.S. and Canada.

“Davey specializes in building high-performance sales organizations from the ground up and driving significant revenues,” comments Barry Goldstein, Arch Amenities’ chief executive officer. “He is a highly motivated and accomplished sales leader whose proven track record dovetails with Arch’s momentum and growth trajectory in amenities management and consulting.”