Champlain Capital, a private equity fund with offices in San Francisco and Boston, has bought Ipromoteu, a service provider to distributor organizations in the promotional products industry and a portfolio company of Align Capital Partners.

Ipromoteu, based in Wayland, Mass., offers a suite of professional services including product procurement and sourcing, sales and marketing resources, back-office support and technology tools. The company serves over 1,100 independent promotional products distributors and their salespeople in the U.S. and Canada.

BlackArch Partners acted as financial advisor to Ipromoteu in this transaction.