Cerberus Capital Management is buying Brooklyn Bedding and Helix Sleep. The combined company will a leading direct-to-consumer mattress platform that will offer mattresses and other bedding materials. Brooklyn Bedding makes bedding products, while Helix designs custom-made mattresses.
“This is an exciting opportunity to combine two incredible businesses with highly complementary capabilities,” says Scott Wille, senior managing director at Cerberus. “Brooklyn Bedding and Helix will bring together their respective strengths to meet the growing demand in the DTC mattress market.”
Credit Suisse and Simpson Thacher & Bartlett LLP are advising Cerberus. FocalPoint Partners and SheppardMullin are advising Brooklyn Bedding. Moelis & Co. and Bass, Berry & Sims PLC are advising Helix.