The Carlyle Group (Nasdaq: CG) has acquired a majority stake in Every Man Jack, a men’s personal care brand.

The target offers men’s grooming and shaving products that use natural and plant-based ingredients.

“Every Man Jack benefits from a number of tailwinds, including the increasing engagement of male consumers in their personal care routines and the significant growth of natural and sustainable products,” says Jay Sammons, Carlyle’s head of global consumer, media and Retail. “Every Man Jack sits at the intersection of these two trends, which gives us a high degree of confidence in the opportunities ahead to build upon its attractive value proposition for consumers and retailers alike.”