Canaccord Genuity Group Inc. (TSX: CF) has completed its acquisition of Sawaya Partners.

Sawaya Partners is a New York-based independent M&A advisory firm in the consumer sector. Following the deal, Sawaya will operate with Canaccord and will be branded as CG/Sawaya Partners.

Sawaya Partners’ founder and managing partner, Fuad Sawaya, will join the firm’s U.S. operating committee acting as vice chairman of consumer and global head of consumer investment banking. Additionally, Jeff Kuhr and Slava Leykind will join GC from Sawaya as co-heads of the U.S. consumer investment banking group.