CallRail, a marketing platform that seeks to help businesses accelerate growth with marketing analytics and communications tools, has acquired PhoneWagon, a New York City-based call tracking software company.

“I’m thrilled to welcome PhoneWagon’s customers to CallRail,” said Andy Powell, CEO of CallRail. “This acquisition reinforces our commitment to providing powerful, intuitive, and cost-effective marketing solutions to businesses and their marketing agencies.”

CallRail’s marketing platform combines marketing analytics and communications into a single experience. The platform also offers attribution insights into the customer journey via form tracking, automated call transcription and AI-powered call analysis via its conversation intelligence product and integrated communication tools through its lead center product.

“CallRail and PhoneWagon coming together just makes sense,” said Ryan Shank, PhoneWagon CEO. “CallRail has an established track record of proven innovations that serve the specific business needs of its SMB and marketing agency customers, and moving forward PhoneWagon customers can also benefit from this track record. This acquisition creates even more opportunities for innovation, with the customers being the clear winners.”

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