BV Investment Partners, a middle market private equity firm focused on tech-enabled business services, software and IT sectors, has made a significant strategic investment in Intensify, an intent data software and services provider. The investment is designed to accelerate growth and product innovation.
Intentsify has seen strong growth through B2B businesses using data-driven insights to identify and engage targeted accounts with buying intent. The firm has gained over 150 customers and will close 2021 with 3x annual revenue growth. The firm’s Intent Activation software ingests and layers types of buyer intent data to deliver an accurate view of targeted accounts.
“Intentsify uses its proprietary technology backed by a global data science team to power numerous marketing, sales, and customer success use cases,” said Justin Harrison, managing partner at BV.
“By aggregating and layering multiple data sources into a single, holistic view of target account research activities—and enabling users to easily act on the resulting insights—Intentsify’s technology is reimagining the value of intent data and how it can drive go-to-market strategies.” commented Eric Ahlgren, managing director of BV.
Alantra served as exclusive financial advisor to Intentsify.