Bruin Sports Capital has completed an agreement with Quadrant Private Equity to become co-owner of global sports technology, media, and marketing company, TGI Sport aiming to power the company’s international expansion, distribution and commercial growth. The deal, subject to regulatory approval, will see Barclay Nettlefold transition from QMS Media Group CEO to TGI Sport Global CEO upon deal closure.
Nettlefold, said, “We searched worldwide for the right cultural partner to help execute our strategic vision for TGI. George and his team at Bruin are genuine operators who have built trust, respect, and relationships throughout the sporting world which makes them the perfect partner to continue our trajectory with the right investment and thinking to create something of real global value. The world we live in is changing rapidly, but sport globally continues to remain a true connector to audiences and I look forward to continuing our momentum and guiding the company’s future evolution.”
George Pyne, founder and CEO of Bruin, commented, “TGI is precisely the type of company we look for at Bruin. Quadrant, Barclay and the leadership team are progressive, innovative, and understand how to create value for partners in the new sports and entertainment ecosystem. The team has significant momentum and we are proud that they’ve chosen Bruin to help accelerate the company’s trajectory. We are excited to help bring its market leading technology, capabilities and talents to a much broader global scale.”
Jonathon Pearce, Quadrant Managing Partner and QMS Group Chairman, added, “We set out to create a world-leading, technology led sports media business. With technology in place and already showing significant opportunity, partnering with George and the Bruin team provides TGI with a highly qualified partner to ensure the business is able to reach its full potential.”