Bruin Capital has reached an agreement with North Castle Partners to acquire controlling interest in Full Swing, the Carlsbad, CA-based sports technology and performance company. North Castle will remain a shareholder.

“Full Swing set the standard for authentic simulator experiences in golf. With great vision, the team also developed leading-edge software and technological capabilities that will translate into more in and out-of-home product lines across more sports for all levels of athletes, enthusiasts, and casual fans,” said George Pyne, Bruin Capital founder and CEO. “In doing so, Full Swing is very well-positioned to capitalize on the exploding interest in compelling, interactive experiences and subscription-based gaming services.”

“We at Full Swing pride ourselves on delivering the most authentic and accurate golf experience indoors and soon to be outdoors in the world. We couldn’t be more enthusiastic with the investment, partnership, and most of all experience that Bruin brings to the table as we look to expand our product portfolio and global reach,” said Ryan Dotters, Full Swing CEO.

“We are excited to be part of the new Bruin – Full Swing partnership. We believe Bruin’s expertise in this industry coupled with Full Swing’s extraordinary management team and our knowledge and network will continue to drive growth through innovation and excellence,” added Alison Minter, North Castle managing partner. 

This will be the latest acquisition for Bruin Capital, the investment and operating company specializing in building global sports, technology, media, and entertainment companies. On July 12, the company announced the pending acquisition of Oddschecker, a UK betting affiliate, and media company. In March, Bruin took joint ownership of TGI Sport, the global sports technology and marketing company. Bruin also owns, Deltatre, the sports media technology company; Two Circles, the sports fan data, and analytics company; Soulsight, the brand strategy and design company; and Engine Shop, the sports and entertainment marketing company.