BRS & Co., a New York- based private equity firm, has acquired Tolemar LLC. Tolemar is a manufacturer and supplier of branded and private-label accessories for utility terrain vehicles, all-terrain vehicles and motorcycles.

BRS is focused on investing in consumer goods and services within the lower middle market and since 1996 has purchased over 50 portfolio companies. Tory Rooney, a managing director at BRS stated, “Tolemar has an extremely passionate, talented and committed management team that has built a strong platform of leading brands. Tolemar is a market leader and is driving growth through high quality products and innovation. We are pleased to partner with the Tolemar management team to continue to support the company’s growth initiatives and objectives.”