Brook + Whittle, a provider of pressure sensitive and shrink sleeve prime labels and portfolio company of Genstar Capital, has acquired the Custom Labels Group within Cenveo Worldwide Limited.

The deal will enhance Brook + Whittle’s position as an e-commerce and digital label printing provider across North America. Cenveo’s custom labels group manufactures envelopes and custom labels for globally recognized brands through 20 facilities across the country.

“Cenveo’s Custom Labels Group is a fantastic business that fits squarely into Genstar and Brook + Whittle’s thesis of expanding the capabilities of Brook + Whittle to drive increased value for its customers,” commented David Golde, managing director at Genstar. “Genstar is excited to continue supporting Brook + Whittle’s impressive growth through meaningful internal investments, as well as continued M&A to broaden and strengthen the company’s portfolio of products and services.”

Wells Fargo Securities and O’Melveny & Myers advised Brook + Whittle and Genstar. Credit Suisse served as financial advisor to Cenveo on the transaction. AlixPartners acted as carve-out and operational advisor to Cenveo. Credit Suisse is providing committed financing in support of the transaction.