Braidio, a work streamlining platform platform that threads information, people, and business tools into a single point, has acquired Leia, an AI-powered customer experience company that creates custom digital web presences for businesses.
“Braidio is empowering customers with the technologies they need to accelerate their digital transformation and make the much-needed shift to ‘digital first’ customer experiences” said Iain Scholnick, founder and CEO of Braidio. “Braidio now simplifies the customer journey by putting all the technology silos and cloud complexity behind the curtain and braid it all together into a simple, unified customer success experience at the mobile 5G edge. Leia’s powerful AI engine can thread everything from video and live chat to appointment scheduling together with the speed and efficiency of low-code development, providing customers with a usable app in just a few clicks.”
“When we began working on Leia, our goal was to enable non-technical people to create anything; to essentially put a personal software developer in every person’s pocket,” said Mitch Marchand, founder and CEO of Leia. “Integrating with Braidio is the natural progression of our technology, and we’re now able to focus on making big problems easy to solve, one partner at a time. Our AI will be able to create a robust digital engagement platform, giving any sized organization the capability to develop a strong digital presence.”
“2020 saw a shift to online consumer spending, creating a sense of urgency for the digitization of the customer experience. This is accelerating enterprise adoption of real-time communications for customer engagement, with communications-platform-as-a-service (CPaaS) products emerging as an enabling component for digital transformation,” said Raúl Castañón-Martínez, senior research analyst at 451 Research, part of S&P Global Market Intelligence. “In addition to accelerating the digitization of the customer and employee experiences, organizations should evaluate the long-term benefits of programmable communications, such as cost savings and efficiencies that can result from consolidating their communications stack – including social channels, customer engagement and employee communications.”1*. .