Booksy, an appointment booking platform and marketplace for service providers with tools such as calendar and appointments business management capabilities, payment processing, marketing tools, no show protection, and a responsive platform, has acquired Genbook, an online appointment scheduling and business management solution for small business entrepreneurs in the grooming and wellness industry.

Since 2018, Booksy has acquired four providers: Europe-based companies Lavito and Versum, and US-based former rival, GoPanache.

“We are excited to join forces with one of the first companies in this space,” said Stefan Batory, Booksy co-founder and chief executive officer at Booksy. “While we have more than doubled our user-base with organic growth, we look forward to catapulting our continued momentum through other acquisitions that closely align with our business goals. With Genbook, we will put more consumers in salon providers’ chairs. This merger will give customers what they want and grow small businesses across the beauty industry.”

“We are thrilled to partner with the fastest growing app in the space and the number one app in the App Store,” said Philipp Liver, CEO at Genbook. “We are looking forward to offer our customer base Booksy’s product portfolio to meet our customers’ ever-growing needs.”

Akali Partners acted as financial advisor to Genbook