Booking Holdings Inc. (NASDAQ: BKNG) has purchased business-to-business distributor of hotel rooms, Getaroom, from Court Square Capital Partners for $1.2 billion.

Getaroom will become a part of the Booking Holdings’ Priceline brand and will join forces with Priceline’s complementary strategic partnerships team, Priceline Partner Network. The new strategic partnerships business unit will improve B2B distribution for hotel partners. The acquisition will increase value for both hotel and affiliate partners.

“By combining the technology and expertise of Getaroom and Priceline, we can further streamline distribution for our hotel partners and provide new and better solutions for the U.S. accommodations segment,” said Brett Keller, CEO of Priceline.

“The combination of Getaroom and the Priceline Partner Network will enable accelerated growth  behind our shared vision of delivering a more robust solution for our customers and affiliates and greatly simplify the complexity of global distribution for our hotel partners,” said Matt Davis, CEO of Getaroom.