Blue Point Capital Partners, a private equity firm, has purchased Eyebobs, a reading glasses company.

Eyebobs was founded in 2001 aiming to address the gap between inexpensive reading glasses sold in mass market and designer frames sold by optical retailers. Eyebobs joins Blue Point’s newly-formed eyewear holding company following the firm’s investment in Europa Eyewear.

“We see tremendous opportunity for growth in the eyewear market and could not be more pleased to have Europa and Eyebobs as part of our portfolio,” says Blue Point Partner John LeMay. “The combined strength of these well-established companies will allow us to unlock growth for both organizations by leveraging their proprietary brands, leading design capabilities and differentiated B2B and B2C models.”