Blackford Capital, a lower middle-market private equity firm, has acquired Starfire Direct, a Temecula, Calif.-based direct-to-consumer company in the hearth and patio sector.
Starfire offers fireplace products, gas fire pits and custom products for residential and commercial installations. Starfire is joining Blackford Capital’s patio consolidation portfolio, which looks to be a multi-product omnichannel service offering products within the home outdoor space. The acquisition of Starfire Direct is the first part of Blackflord’s plan to consolidate several companies in this space.
“With industry-leading products and a loyal and growing customer base, this platform is well positioned for organic and inorganic growth through product development, enhanced sourcing and marketing and synergistic acquisitions, which we are already actively pursuing,” says Martin Stein, founder and managing director of Blackford Capital.
WebsiteClosers.com served as financial advisor and Aegis Law served as legal advisor to Starfire Direct. Varnum LLP served as legal advisor and Grant Thornton served as the financial and tax advisor to Blackford. Mercantile Bank of Michigan provided debt financing and Rush Street Capital provided financing advisory services in support of the transaction.