Bensussen Deutsch & Associates, a merchandise agency for brands like Mercedes Benz, has bought Idea Planet, a customer insight agency.

The deal provides Idea Planet with expanded global reach by broadening access to distribution channels.

“The entire Idea Planet team has a tremendous skill set in product design and developing innovative, strategy-driven merchandise campaigns that tell brand stories,” said Jay Deutsch, CEO of BDA. “The combination of our deep creative and manufacturing resources will bring our ability to deliver merchandise collections, high-end collectibles, and turnkey direct-to-consumer sales channels to world-class levels. If our clients can dream it, we can make it come to life!”