Augeo, an enterprise engagement platform technology company, has acquired Brand Networks, a social media marketing company.
Brand Networks provides enterprises with AI-powered tools to help with advertising investment and media buying, software services to drive employee advocacy and clean room collaboration technology for first-party data and audiences across social media platforms. The deal looks to improve Augeo’s engagement services suite and data collaboration initiative. Valor Siren Ventures participated in the transaction alongside Augeo.
“Augeo’s acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR,” states David Kristal, Augeo founder and CEO.
Garros Group served as strategic and financial advisor to Brand Networks.