Audax Private Equity has made a majority investment in Integrate, a provider of B2B precision demand marketing. The investment will fund Integrate’s demand acceleration platform expansion to pursue new acquisition opportunities and accelerate growth.
Integrate operates with the mission to become the platform of record for demand marketing through the connection of data, channels and technology to create intelligent buyer and account journeys. Its DAP platform centralizes and connects multichannel B2B buying experiences to accelerate demand and increase revenue.
“Integrate has had an exceptional year of growth and we’re excited to partner with Audax to continue building our market leading Precision Demand Marketing solution to help B2B marketers deliver a more precise, engaging, and connected omni-channel experience to their customers,” said Jeremy Bloom, co-founder and CEO of Integrate. “Audax’ resources and expertise in partnering with market leading companies to further accelerate growth and innovation provides us with the right opportunity to win the large market opportunity in front of us.”
Integrate was advised by BrightTower, a New York based investment banking firm focused on software, information and technology enabled services.