Atwater Capital LLC, a media and entertainment-focused alternative investment firm, has appointed Carol Lim as a principal.

Lim joins Atwater following her time with Digital Alpha Advisors, a technology-focused private equity firm. Additionally, Lim brings experiences from Liberty Media Corp. where she evaluated investments within media, entertainment, and communications sectors. Going forward, Lim will concentrate on supporting the firm’s investment strategy concentrated on strategic LP’s with forward-facing firms.

“We are delighted to welcome Carol to the team,” added Vania Schlogel, managing partner & founder of Atwater Capital. “Her sector expertise and fantastic investment track record will prove invaluable as we pursue new opportunities and expand our global reach.”

“Atwater is well-known for its distinctive, purpose-led investment approach and collaborative culture, and I am thrilled to be joining the firm at such an exciting time,” commented Lim. “I look forward to working with the team to execute on differentiated deals and to drive value for Atwater’s portfolio companies.”