EIVF, a supplier of fertility specific-software and fertility EMR, has added to its senior management team with the appointments of Nimesh Shah as chief executive officer and Tim Beaulieu as chief product commercialization officer. EIVF is a portfolio company of Atlantic Street Capital.

Andy Wilkins, co-chief executive officer of Atlantic Street Capital, which acquired EIVF in 2018, said, “EIVF provides fertility clinics with a suite of information technologies that provide vital reproductive intelligence to help patients achieve the best healthcare outcomes. The appointments of Nimesh and Tim bring healthcare and technology experience relevant to eIVF’s business. Their leadership will allow EIVF to better support our provider clients, improve the efficiency of our clients’ practices, and deliver the information, tools and capabilities that will lead to improved patient outcomes.”

Prior to joining EIVF, Shah served as the CEO of Ingenious Med, a mobile software company focused on physician and practice revenue.