Astound Commerce, an independent digital commerce specialist Astound Commerce has acquired MarketForce, a business unit within Digital River, a provider of digital performance marketing services. The transaction between the two companies was finalized on February 1, 2021.

Upon completion of the transaction, Igor Gorin will lead the combined business operations as the chief executive officer of North America. Jeff Dahlby will join Astound as a vice president and will partner with Astound head of demand Sean Dunn to lead the integration.

“Combining Astound’s experience, technology, design and demand capabilities with MarketForce’s proven performance marketing business model and outstanding global services will enable us to move forward together as the most powerful end-to-end digital commerce specialist in the marketplace today,” says Igor Gorin, North American CEO, Astound.