Trident, a Black-owned, women led institutional asset manager that utilizes proprietary technology and a systematic approach to invest in small businesses in the healthcare, consumer and industrial sectors, has hired Aron Betru as chief strategic officer and chief operating officer.
Betru leads Trident’s strategy and operations work for both Trident and the small businesses the firm invests in. Previously, Betru was the managing director for the Milken Institute Center for Financial Markets.
“Aron Betru brings years of successful experience in innovative finance and diversity in financial services,” said Eric Taylor, CEO of Trident. “Trident’s team is a key driver in our success as a firm, and Aron’s track record of excellence will be instrumental in ensuring that our investments maintain a high caliber of both commercial returns and social outcomes. We look forward to working with Aron as we continue our mission of investing in small businesses and doing well while doing good.”
“21st-century asset management will be the perfect mix of not only differentiated alpha and commercial investment opportunities, but also intentional commitment to ESG and impact. By leveraging technology to do this at scale, Trident is committed to being an industry leader on this front,” said Betru. “In a post-COVID world, with heightened awareness of the need to unlock sustainable economics for both investors and communities, leaning in on diversity as an alpha generator is a must. I am thrilled to be a part of the Trident team and can’t wait to work with our small businesses and surrounding communities.”