Resource Label Group LLC, backed by Ares Management Corp. and a supplier of pressure-sensitive labels, shrink sleeve and radio frequency identification and near-field communication technology, has bought Scentisphere LLC, a scent activation and marketing company.
Scentisphere offers a range of fragrance and flavor-sampling technologies, looking to help customers drive trial, conversion and sales. Scentisphere focuses on omnichannel scent marketing and activation technologies for brands to use in media allocation, marketing communications and packaging. The addition of Scentisphere represents the 26th acquisition for Resource Label.
“Scentisphere’s ability to integrate scent into the package design greatly strengthens the value we deliver to help our customers grow their business,” states Mike Apperson, president and CEO of Resource Label.