Arctos Partners, a private investment firm with offices in New York and Dallas, has opened its office in London.

The London office looks to drive Arctos’ value-creation platform, working to allow the firm to provide support and expertise to North American sports franchise owners looking to grow their brands internationally as well as improve the firm’s existing international investment strategy. As part of this expansion, Arctos’ managing director, Alastair Seaman, will relocate from New York to lead the office and help expand the firm’s presence internationally.

“As North American professional sports leagues continue to invest in international growth—especially in Europe—we believe sports franchises have a historic opportunity to engage new fans, operate in new markets, and unlock significant value for their organizations,” states David O’Connor, Arctos Partners’ managing partner and co-founder. “With the opening of our London office, we are even better positioned to provide insights, identify opportunities, and advise our franchises on how best to expand their global footprint.”