Amulet Capital Partners LP, a middle-market private equity investment firm focused on the healthcare sector, has made a significant growth investment in Minds + Assembly, a design-focused agency and commercialization company also focused on the healthcare sector.
Founded in 2015 and headquartered in New York, M+A offers its capabilities to a group of blue-chip pharmaceutical, biotechnology and digital health companies across a range of therapeutic categories, including rare diseases, mental health, oncology, CNS, dermatology and more. The company offers brand and campaign development, brand launches and advertising campaigns as well as design, strategic positioning, omnichannel capabilities and data and analytics services. Amulet will work with M+A’s founders and management, aiming to drive their growth strategy, expand its service offerings in analytics and media and provide resources and infrastructure to scale. M+A co-founders Ben Ingersoll, Joelle Friedland, and Stephen Minasvand will continue to lead the business and remain significant shareholders.
Akin Bay Company served as financial advisor to Minds + Assembly. Latham & Watkins LLP served as legal advisor to Amulet and Meister Seelig & Fein PLLC served as legal advisor to Minds + Assembly.