Amulet Capital Partners LP, a middle-market private equity investment firm focused on the healthcare sector, has bought Eruptr LLC, a healthcare digital marketing company.

Eruptr offers technology-enabled healthcare digital services that work to help clients attract and retain patients and achieve marketing goals. The company’s services range from search engine marketing to health risk assessments. Amulet will use its network, digital experience and knowledge of the healthcare sector to work with Eruptr’s existing management team to meet the demand for technology-enabled marketing and patient retention services. Athyrium Capital Management, an asset management company focused on opportunities in the global healthcare sector, is investing alongside Amulet.

“As healthcare providers increasingly search for ways to find, care for and retain patients online, Eruptr’s unique platform and focus on measurable results positions the business for continued expansion across service lines and geographies,” comments Gabe Luft, partner at Amulet. “We believe Eruptr will play an essential role supporting healthcare providers across the country in achieving their operating goals and better serving their communities.”

McDermott Will & Emery LLP served as legal advisor to Amulet. Canaccord Genuity LLC served as financial advisor and the law firm of Sidley Austin LLC served as legal advisor to Eruptr LLC shareholders.