Amsive, a data-centric omnichannel marketing agency and portfolio company of H.I.G. Capital, has acquired iFuel Interactive, a full-service advertising and web development agency.

Going forward, iFuel will join Amsive Digital to add deeper traditional and digital creative capabilities, media planning expertise and e-commerce web development services. Amsive has wrangled leaders in data intelligence, creative services, and digital marketing through strategic acquisitions to provide a unified service offering.

“We are thrilled to support this strategic investment,” said Ryan Kaplan, managing director of H.I.G. Capital. “iFuel extends Amsive’s performance-focused services and continues a track record of adding best-of-breed agencies to its data-driven mission.”   

“Our agency could not be more excited to fuse iFuel Interactive’s branding and technology expertise with Amsive’s impressive portfolio of capabilities,” stated Kristina Tucker, managing partner at iFuel.