Amici Partners Group LLC, an entity comprised of experienced restaurant investors and operators, has completed the acquisition Friendly’s Restaurants. Amici plans to continue to keep all 130 corporate-owned and franchised restaurant locations open.
Craig Erlich, president and CEO of Amici Partners and its affiliated company BRIX Holdings, LLC, said, “Based on our personal connection to the chain, strong investment capabilities, and seasoned management team, we believe we will be able to continue to reinvigorate this much-loved brand for both loyal patrons and new customers alike.”
For 80 years, Friendly’s East Coast restaurants have served signature sandwiches, burgers and ice cream. The new ownership plans to “bring back many of Friendly’s favorites while also focusing on menu innovation, including new ice cream flavors, reestablishing Friendly’s as a family-friendly destination, and delivering an elevated guest experience, as well as enhancing Friendly’s app for online ordering, take-out, delivery and a new loyalty program.”