Alterna Equity Partners, a South Florida-based lower middle-market private equity firm, has invested in Mod Op LLC. The deal is the first platform investment from the Alterna Equity Partners Fund I.

Mod Op is a full-service digital marketing and communications platform for the B2B and B2C end markets. The firm provides strategic and creative services for middle-market and well-known brands like Hilton, ExxonMobil, NBC Universal, and Nike. The firm delivers services including brand strategy, advertising, digital marketing, social media, technology development, and public relations.

“The team at Alterna Equity Partners is thrilled to partner with an effective, high caliber team with a proven track record of success,”commented Rob Konrad, managing partner at AEP. “We expect to play an active role supporting the team in their growth and acquisition strategy going forward.”

“The investment from Alterna Equity Partners comes at a critical inflection point in our business, as we have positioned Mod Op’s operations to support significant future growth while maintaining our result-oriented focus for our clients,” added Eric Bertrand, CEO of Mod Op. “The AEP team values the effort our team has made and time invested in building a best-in-class organization, and we share a strategic vision with them for the future.”